With the increase of gray market and counterfeit products flooding the market, how can you help your brand maintain its image? The risk of brand degradation is nothing new (fake Coach purse, anyone)? But graph brand degradation against price transparency, access to goods, manufacturing capabilities, dissolving of geographical boundaries and shipping innovations, and you’ll see […]

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What mechanics do you have in place to engage visitors early? Think strategically about capturing their attention before they’re gone for good. Customer expectations are changing fast. More than ever, they’re looking for shopping experiences targeted directly at them.   He also talked about the trend toward applying to customer outreach “new developments in arts […]

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Will eBay’s ‘eBay Authenticate’ program really curb the sales of counterfeit products? eBay’s new eBay Authenticate™ officially launched this week after it’s announcement back in January. It provides an authentication service designed to help the buyers shop with confidence for luxury handbags (A woman’s handbag is purchased every 13 seconds on eBay.com). Items marked with an “Authenticity […]

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Is Amazon putting enough anti-counterfeit measures in place to satisfy luxury labels?  The word “exclusivity” is mammoth when it comes the luxury goods sector. This market doesn’t just depend on it – it thrives on exclusivity to maintain its high price point, which is why many high-end brands are pushing against Amazon. Amazon’s talks with Swatch Group, […]

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How can you protect your products from being sold illegally or “knocked-off”, while maintaining your brand reputation from vicious offenders on social media? While social media is making communication easier than ever, the ability to keep your reputation intact is harder than ever.  When I first began practicing trademark law years ago as part of my […]

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Apple is determined to stop the sale of counterfeit and spare parts through unauthorized sellers.    When Apple released the third bug fix patch for iOS 11 last week, it carried a peculiar description that was a sigh of relief for some iPhone 6S users. In fact, it was a relief for the grey market, selling […]

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Is your company safe from Amazon? It feels like nothing is safe from Amazon. On Friday (Oct. 13) Bloomberg reported that Amazon was getting into sportswear. The company signed on a vendor that produces clothing for Gap, Uniqlo, and Kohl’s to make private-label athletic wear for Amazon. The news sent a shiver through the market, with […]

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What does your brand need to do to succeed on Amazon?  Are you treating Amazon as an advertising platform for your brand? Make sure the correct information is visible to buyers! How can you protect your products from being sold below MAP pricing through third-party sellers? Maintaining tight control of your distribution is one key […]

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Has Amazon replaced Google as the “corporate boogeyman”?  With both companies competing over everything from personal gadgets to the presidential election, both companies are vying for control over the internet. Amazon and Google occupy a huge portion of the corporate psyche. Both have long elicited fear, admiration and inspiration as evidenced by the frequency with which both companies are cited […]

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Amazon is tapping into the teenage market by allowing them access to their parents Prime membership. While this will be a tremendously lucrative initiative, what new set of problems can this create for our children?  By The Washington Post Amazon.com, already the most popular online retailer among adults, is setting its sights on a new demographic: teenagers. […]

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