Deven Parekh, investor in many eCommerce companies including Alibaba, JD.com and Fanatics says that while tough, there are strategies to survive and succeed in the eCommerce world despite Amazons’ dominance. Building a strong consumer brand with a loyal customer base is key. What strategy is your company employing?   As Amazon has grown more dominant, investors’ interest in […]

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Is Amazon really conquering everything? How concerned must small companies be with the eCommerce giant?    Amazon is good at driving its own business strategy, and apparently, the master plans of every competitor — real or imagined — too. You can’t have an earnings conference call or public forum without ultimately addressing a question about […]

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Is your brand effectively reaching your target market?  Consumers are no longer looking for traditional brands & experiences. They want to connect to the culture of the brands they are buying.  As La-Z-Boy Inc. fights for the attention of younger buyers, the nation’s No. 2 furniture manufacturer is moving forward with a number of e-commerce initiatives, including […]

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Should your company embrace eCommerce? Are you late to the game? Is it still worth it? When regional retailer Hibbett Sports recently trumpeted that it was launching its first ever e-commerce site, investors were unimpressed. What they saw instead was a too-little, too late, me-too move that won’t help fix its sales free-fall anytime soon, […]

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Walmart & Amazon are going head-to-head in the battle of voice-activate commerce. Walmart has been teaming up with Google Express in an effort to combat Amazon’s dominance in eCommerce. Move over, Alexa. Walmart is going high-tech in its fight against Amazon.com. Beginning next month, shoppers will be able to buy Walmart products by speaking to […]

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The war against grey-market & counterfeit products is on the rise with many small victories. New Balance just wont a case in China against 3 domestic companies for trademark infringement.  New Balance has won big in China. A Chinese court ruled last week that three domestic companies infringed New Balance’s signature slanted “N” logo and […]

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There is no shortage of tools online that inform consumers about fake reviews, assist them with price-tracking, and help them find coupons for their favorite products. Make sure your company is on top of its game so consumers trust you and want to purchase from you.  Here’s some trivia for you: Amazon, the largest and most […]

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Gucci’s fight against trademark infringement by Forever 21 is just another sign that consumers value the culture and name of the brand more than ever.   After being hit with a strongly worded lawsuit from Forever 21 in June over the fast fashion giant’s use of its blue-red-blue and green-red-green stripe motifs, Gucci has asked the U.S. District Court […]

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Grey-market products being sold to chain stores or grocery stores may end up being a totally different product than your consumer believes it to be. What is your company doing to ensure that your customers do not end up with tampered, counterfeit or grey-market products from unauthorized sources? BALTIMORE – Hair care products help us […]

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While both Amazon and Walmart are known for having large selections at low prices, Amazons’ Prime feature and Dash button provides consumers with a more convenient experience. By “Being Anticipatory”, Amazon has stopped competing, and has started “initiating and creating”. When you think of Walmart, what comes to mind? Low prices and big selection. Walmart is responsible for just […]

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