13 Ways Your E-Commerce Site Can Have A Very Happy Holiday
How will you stand out this holiday season?
The holiday season is highly profitable for retail businesses, and online purchases are a growing part of that trend: According to census data, e-commerce purchases grew 14.2% year over year in 2016.
To capitalize on the season, you need to lay your groundwork early. Start circulating articles and product reviews through influencers and review sites, for example, and make sure your website is robust and can handle both desktop and mobile traffic with ease.
To help you get the most out of the season for your e-commerce site, members of the Forbes Agency Council suggest you try the following:
There’s always focus on the countdown (e.g., only four shopping days to go). But brands need to know that holiday trends are created months before last-minute rush. Shoppers see the hottest gift-giving ideas from holiday gift guides and editorial recommendations that are promoted months in advance. Make sure your communications are out front of these editorial schedules, or you’ll be off the “hot list.” – Daryl McCullough, Citizen Relations
2. Email Marketing For Cyber Monday
Email marketing may be the least sexy e-commerce trend, but companies should absolutely pay attention to their email efforts this holiday season. Why? Because smart email marketing to the right customer segment produces positive results — especially on Cyber Monday. Companies shouldn’t be afraid to aggressively ramp up their email frequency throughout the holiday season for an increase in revenue. – Brett Farmiloe, Markitors
3. Snapchat Ads
The audience on Snapchat spends a lot of time on the platform and are influenced by the creative ads. If you want people to buy, be sure you have an active Snapchat account, link out to products you want them to buy on your site, and have fun with the creative. The best news is that this feature is free for any person or brand to use. – Nicole Rodrigues, NRPR Group, LLC
4. International Markets
International shipping is more accessible, logistics are easier, customs are more defined and payment methods are widely accepted. International e-commerce isn’t as hard today as it was 10 years ago, and it will continue to grow as international markets become more receptive to online shopping. Learn about local expectations, localize and expand your reach, as well as your buying power. – Ahmad Kareh, Twistlab Marketing
5. Video Content
Companies are now focusing on creating digital video content for social media platforms. This trend appeals to consumers, creating visual images that revive emotional connections for the holiday season. By producing these real-life experiences, consumers will relate to the brand and will be likely to spend their dollars on e-commerce. –Alex Quin, UADV
6. Mobile-First Approach
Every year, the amount of e-commerce transactions from mobile devices significantly increases. Websites commonly incorporate a responsive design approach to address multi-devices, but a desktop-first approach is often employed. By taking a mobile-first approach, an optimal experience for mobile users is produced, which will provide for higher conversion rates with mobile shoppers. – Craig Cooke, Rhythm